{"id":236899,"date":"2022-07-06T10:00:47","date_gmt":"2022-07-06T08:00:47","guid":{"rendered":"https:\/\/devowl.io\/?p=236899"},"modified":"2025-05-02T18:45:00","modified_gmt":"2025-05-02T16:45:00","slug":"matomo","status":"publish","type":"blog","link":"https:\/\/devowl.io\/de\/dsgvo-konform\/matomo\/","title":{"rendered":"Matomo GDPR-konform in eine WordPress-Website einbinden"},"content":{"rendered":"

Tracking and data protection don’t fit? Yes it can! Because that’s exactly what the web analysis tool Matomo Analytics<\/a> has made its mission. Matomo is considered a more privacy-friendly alternative to Google Analytics and is therefore also being used more and more frequently on websites.<\/p>\n

But be careful! Because under certain conditions, the integration of Matomo on your website may not be privacy-compliant.<\/p>\n

This article explains what these conditions are and what you should consider in order to integrate Matomo into your WordPress website in a DSGVO-compliant manner!<\/p>\n<\/div><\/div>

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Attention: This article is not legal advice!<\/strong> We as developers of WordPress plugins and contractors of website projects have dealt intensively with this topic, as it is essential in our daily work. However, we are neither lawyers, nor can we guarantee the completeness, timeliness and accuracy of the following information. In case of doubt, always consult a lawyer.<\/p>\n<\/div><\/div><\/div>

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What is Matomo?<\/h2>\n

“Matomo” is the Japanese word for honesty. <\/em>Because that’s exactly what the free open source software has made its mission. If you’ve been around the World Wide Web for a bit longer, you may still know the analytics tool under the name Piwik<\/em>.<\/p>\n

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As a community to create the leading open platform for digital analytics that gives every user full control over their data.<\/p>\n<\/blockquote>\n

Like Google Analytics, Matomo is a web analytics tool that helps website operators better understand the behavior of their visitors so they can better target their own optimization efforts. However, secretly collecting data is out of place with the all-in-one web analysis platform. The collection of data should be as transparent as possible for both website visitors and operators. Likewise, data access to third parties should only be permitted after authorization.<\/p>\n

Matomo is based on PHP and uses a MySQL database. You can either download and host it locally or move the hosting to the Matomo cloud.<\/p>\n

Matomo and privacy<\/h2>\n

Although Matomo provides less data compared to its competitor Google Analytics, the analytics tool scores with more privacy-friendly features.<\/p>\n

Some measures Matomo offers to comply with data protection:<\/p>\n