{"id":239261,"date":"2024-11-07T09:19:40","date_gmt":"2024-11-07T07:19:40","guid":{"rendered":"https:\/\/devowl.io\/?post_type=blog&p=239261"},"modified":"2024-11-07T09:19:40","modified_gmt":"2024-11-07T07:19:40","slug":"real-cookie-banner-5-0","status":"publish","type":"blog","link":"https:\/\/devowl.io\/de\/news\/real-cookie-banner-5-0\/","title":{"rendered":"Real Cookie Banner 5.0: Compliance f\u00fcr fast jeden Fall"},"content":{"rendered":"

We are committed to continuously improving Real Cookie Banner to make your website privacy compliant and user friendly. With version 5.0, we are once again setting new standards by addressing specific use cases and target groups.<\/strong> Thanks to translations and localizations in 17 languages, you can now easily use Real Cookie Banner in the entire EU (and Switzerland).<\/strong><\/p>\n

In this release notes, you will learn all about the latest features that have been introduced since version 4.0. Whether you are looking for privacy-compliant consent without the need for a cookie banner, an automatically generated cookie policy, or optimized solutions for data processing in third countries, Real Cookie Banner has exciting new features for you!<\/p>\n

All the features presented can now be used on your WordPress website with Real Cookie Banner<\/a>!<\/p>\n\n<\/div><\/div>

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Article as podcast: Listen to the article!<\/span>

https:\/\/devowl.io\/wp-content\/uploads\/blog\/podcast\/de\/real-cookie-banner-5.0-de-2.mp3<\/a><\/audio><\/p>\n<\/div><\/div><\/div>

\ud83d\udccc Sticky legal links widget created with just one click<\/h2>\n
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Your website visitors must be able to view, change or revoke their consent at any time, and this process must be just as easy as giving consent in the first place. It is therefore crucial that the legal links are easily accessible on every subpage of your website. Until now, you could place these links via menu elements or shortcodes, for example in the footer.<\/p>\n

However, you have probably already seen on other websites that a widget or icon is permanently displayed in the visible area, through which the legal links can be quickly accessed.<\/strong> This feature has been requested many times, and we have now implemented it for you: Sticky Legal Links. With a variety of design options, you can customize the widget exactly to your needs. The design can be flexibly customized in a live preview, and the widget’s icon can also be exchanged. This way, you can ensure that the accessibility of the legal links is not only as data protection-friendly as possible, but also visually appealing and user-friendly.<\/p>\n

In your WordPress backend, you can activate and customize the sticky legal links under Cookies > Consent > Legal links > Sticky legal links widget<\/em>!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>

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Sticky legal links on a website<\/div><\/div><\/div>

\ud83d\ude45\u200d\u2642\ufe0f Collect consents without a cookie banner (banner-less consent)<\/h2>\n

Are cookie banners annoying you? We totally understand you! Especially on websites of smaller companies or associations, where often only e.g. Google Maps or YouTube videos are integrated and tracking or marketing services are deliberately avoided, cookie banners often seem unnecessarily daunting. Nevertheless, they are the best way to fulfill the information and consent requirements of the GDPR and ePrivacy Directive \u2013 until now.<\/p>\n

Our new feature “Banner-less Consent” solves this problem and eliminates the annoying cookie banners on such websites!<\/strong> If you only use essential services and those with a visual content blocker, you can do without the annoying cookie banner. The content blockers initially prevent the display of all content requiring consent<\/strong>, and if a visitor tries to play a YouTube video, for example, they can give their consent at the moment they try to start the video. From that moment on, YouTube videos will always load on your website. The website visitor is provided with all the necessary information to make an informed decision, which has also been confirmed by an audit by an external law firm.<\/p>\n

An integrated check in Real Cookie Banner ensures that all services and content blockers are configured so that you can use the feature without any disadvantages.<\/p>\n

In order to still be able to fulfil your information obligations regarding the services used, and the cookies set, you can automatically create a cookie policy for your website to meet all the legal requirements of the GDPR. All without an annoying cookie banner!<\/p>\n

You can activate the new feature in your WordPress backend under Cookies > Settings > Consent > Banner-less consent<\/em>!<\/p>\n<\/div><\/div>

\ud83d\udcdc Increased transparency with a dedicated cookie policy page<\/h2>\n

Data protection is a sensitive topic, and your website visitors expect clear and transparent information about how their data is handled. Especially when it comes to cookies, many website visitors are unsure about what information is collected and how it is used. Although consent is obtained via the cookie banner, what exactly the cookies do often remains unclear.<\/p>\n

Real Cookie Banner can now automatically create a comprehensive cookie policy for your website.<\/strong> This policy answers the crucial questions of your website visitors: Which cookies and technologies are used? Who uses them and on what legal basis? What data is collected, how long is it stored and what is it used for? In addition, website visitors learn how they can exercise their rights in relation to cookies, e.g. through browser settings.<\/a> This way you create more trust and strengthen transparency on your website!<\/strong><\/p>\n

Even though a cookie policy is not legally mandatory<\/span>, it offers numerous advantages. It meets the expectations of your website visitors, as more and more websites offer such a policy. At the same time, it ensures comprehensibility by explaining clearly and simply which cookies are used for which purposes.<\/p>\n

You can create a cookie policy for your website by going to Cookies > Settings > General > Cookie policy page<\/em> in your WordPress backend. Alternatively, take a look at the cookie policy on devowl.io<\/a> as an example.<\/p>\n<\/div><\/div>

https:\/\/devowl.io\/wp-content\/uploads\/blog\/cookie-richtlinie-erstellen.mp4<\/a><\/video><\/div>\n
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Cookie policy page for example integrated on devowl.io<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\ud83e\udd1d Safety mechanisms to ensure save GDPR-compliant data processing in third countries<\/h2>\n

Most cookie banners only address data processing in third countries by obtaining special consent for the USA in accordance with Art. 49 GDPR. In version 4.0 of Real Cookie Banner, we already took global data processing into account and disclosed data processing in third countries in accordance with the requirements of Art. 13 GDPR.<\/p>\n

In the latest version, we go one step further: consent under Art. 49 GDPR is only the last resort for data processing in third countries.<\/strong> Before that, appropriate safeguards such as an adequacy decision<\/a> should be considered. In the US, the application of the adequacy decision also depends on the self-certification of the provider according to the Trans-Atlantic Data Privacy Framework (TADPF). Alternatively, standard contractual clauses<\/a> may be necessary to contractually guarantee secure global data processing. Some EU companies do not offer standard contractual clauses, but only their own data processing agreements, although they have concluded standard contractual clauses with their subcontractors, which must also be observed.<\/p>\n

Real Cookie Banner now takes all these cases into account \u2013 both for the GDPR (EU) and for the DSG (Switzerland).<\/strong> As usual, we guide you through the service configuration with easy-to-understand questions and clear explanations, so that you can go through the complex review process according to the GDPR as easily as possible without in-depth technical knowledge. We do the hard work for you!<\/p>\n

You can specify in your WordPress backend under Cookies > Services (Cookies) > [add\/edit service]<\/em> in the “Data processing in countries” field, in which countries the service provider processes data and then specify in the “Safety mechanisms for data transmission” section which appropriate safeguards have been (or will be) taken.<\/p>\n<\/div><\/div>

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Selection of safety mechanisms for data processing in third countries in service configuration<\/div><\/div><\/div>

\ud83c\udf10 Legally compliant use of Content Delivery Networks (CDNs) with automatic detection in the scanner<\/h2>\n

Content Delivery Networks (CDNs) are used by many websites \u2013 often without the website operators being aware of it<\/strong>, as they are, for example, automatically integrated by themes or plugins. CDNs use globally distributed servers to cache website data and optimize loading times for website visitors by delivering content from geographically close servers. However, the automatic location detection of visitors can lead to false positives, potentially causing the IP addresses of website visitors (personal data) to be processed in every country in which the CDN provider operates servers. This becomes problematic if these servers are located in unsafe third countries that do not meet the strict safety standards of the GDPR.<\/p>\n

To use CDNs in the EU in a legally compliant way, appropriate safeguards must be taken in accordance with the GDPR. The only practical safeguard that can be implemented with reasonable effort is to conclude standard contractual clauses (SCCs) with CDN providers.<\/strong> This ensures that data processing in unsafe third countries is legally protected.<\/p>\n

In the latest version of Real Cookie Banner, CDNs are now automatically detected by the scanner.<\/strong> We have comprehensively analyzed the legal situation for the 17 most commonly used CDNs and offer you step-by-step instructions directly from the scanner. This enables you to take all the necessary measures to use the CDN on your website in a privacy-compliant manner. This way, you can benefit from the advantages of a CDN while remaining legally on the safe side in the EU!<\/p>\n

If you suspect or know that you are using a CDN on your website, go to Cookies > Scanner<\/em> in your WordPress backend and run a new scan of your entire website to get suggested instructions!<\/p>\n<\/div><\/div>

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CDN recognized by service scanner with recommendations for legally compliant use<\/div><\/div><\/div>

\ud83d\udd12 Google Consent Mode (v2) support for Digital Markets Act compliance<\/h2>\n

Since March 2024, Google has been classified as a so-called gatekeeper, i.e. a particularly powerful company on the internet, by the European Commission in accordance with the Digital Markets Act<\/a>. This means that Google must take stricter measures to act fairly. One of these requirements is that Google must prove that websites on which Google services process certain data have obtained the correct consent from website visitors.<\/strong><\/p>\n

The Google Consent Mode is an interface developed by Google that makes it possible to capture standardized consents and transmit them to Google. This helps Google to fulfill the new legal obligations. Using the Google Consent Mode is particularly important if you use Google services such as Google Analytics, Google Ads, Floodlight or the Google Conversion Linker.<\/p>\n

Real Cookie Banner supports the Google Consent Mode v2, which is currently necessary to fulfill the legal requirements.<\/strong> We have placed a strong emphasis on ensuring that the information requirements under Art. 13 GDPR are met. Website visitors also have the right to freely consent to the individual processing purposes in accordance with the requirements of the GDPR. Many alternative solutions overlook this important point and do not offer a real choice, because Google has been very imprecise in its communication with cookie banner providers. In addition, the Advanced Consent Mode suggests that data like Google Analytics can be processed (limited) without explicit consent.<\/p>\n

In our criticism of the Google Consent Mode<\/a>, we have clearly explained why this may be correct from Google’s point of view under liability law, but for you as a website operator it may lead to data protection violations.<\/strong> To avoid such risks, Real Cookie Banner proactively alerts you when you select settings that could cause potential legal conflicts when configuring the Google Consent Mode.<\/p>\n

To configure the Google Consent Mode for your cookie banner, go to Cookies > Settings > Google Consent Mode<\/em> in your WordPress backend and set it up securely and in compliance with data protection regulations.<\/p>\n<\/div><\/div>

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Consent obtained in accordance with the Google Consent Mode in the cookie banner<\/div><\/div><\/div>

\ud83d\udee0\ufe0f TCF v2.2 support with auto-config for Google AdSense<\/h2>\n

The Transparency & Consent Framework (TCF), developed by IAB Europe, is a standard for the digital advertising industry to ensure that user data is handled in accordance with the GDPR. It enables websites and advertisers to collect user consent for the processing of personal data and cookies and to pass it on to advertising networks in a standardized way. Real Cookie Banner now supports TCF v2.2 with GVL v3, meeting the latest requirements of the standard.<\/strong><\/p>\n

With Real Cookie Banner, you can now easily create batches of TCF vendor configurations with just a few clicks. This is particularly useful for advertising networks that work with numerous TCF vendors, where consent is required for each individual vendor. Although a manual review and adjustment of the TCF vendor settings is recommended to ensure that everything is set up optimally, Real Cookie Banner does most of the work for you.<\/p>\n

The most popular advertising network, Google Adsense, requires the configuration of over 100 TCF vendors since February 2024 in order to be able to optimally display advertisements on websites. Real Cookie Banner therefore offers you an automatic setup of different variants of TCF vendor configurations specifically for Google Adsense.<\/b> This allows you to use Google Adsense quickly and efficiently without having to spend hours manually configuring TCF as with other cookie banners \u2013 or potentially losing revenue by only obtaining consent for the vendor “Google Advertising Products” (755<\/code>).<\/p>\n

You can obtain consent for Google AdSense by first activating the standard in your WordPress backend under Cookies > Settings > Transparency & Consent Framework (TCF<\/i>) and afterwards configuring under Cookies > Services (Cookies) > TCF Vendors > Create TCF vendor configuration > Add vendors from ad networks<\/i>.<\/p>\n<\/div><\/div>